Journalism Watchdogs
Public Relations
Two Steps: 1. Paste Your Draft Press Release. 2. Call in the Jour 'Dog!
Our Journalism Watchdog Chester is a specialist in Public Relations, with a particularly good sense of what makes a press release land on a journalist's desk, get noticed and earn media attention. He will help you to determine the strengths of the story you want to pitch and help to get the story's information in order for the journalist to quickly scan. Just paste your draft press release text into the box below and select "CALL IN THE JOUR 'DOG!" to learn from Chester's suggestions.
Meet Your Watchdog:
Chester is a different 'Dog than the rest. He has a Public Relations perspective on the journalistic publishing process and thinks about how sources can best speak the language of a journalist through information prioritization. To use his talents effectively, paste a draft press release into the text box and call this 'Dog into action.